What you can expect from me – clear. Structured. Effective.
Positioning that convinces. Messaging that carries.
I support you in distilling complex offerings to the core – with clear positioning, precise messaging, and strategic brand management. Together, we develop content that truly reaches your target audiences and becomes firmly embedded internally.
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From idea to implementation – systematically.
Whether it's a website, social media, intranet, or campaign, I'll support you from conception to delivery – data-driven, cross-channel, and with the right tools. I think in terms of KPIs, customer journeys, and stakeholder engagement – always on an equal footing.
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„Kirsten brings clarity, energy and strategic focus. She’s a strong leader, quick to grasp complex challenges and turn them into actionable marketing solutions – with a rare mix of precision and positivity“ - Julie Clare, CEO Clear B2B
From strategy to implementation – what you can count on
Strategic
Positionnierung
I support you in developing a clear market position and a differentiating message – customer-centric, structured, and future-oriented.
Marketing & Communication Strategy
I ensure that internal and external communication mesh seamlessly – whether it’s CEO positioning, intranet, change, or content.
Content & Kampagnen
From the persona to the editorial plan to implementation: I develop content that works – across channels, targeted, and measurable.
Digitale Tools & MarTech
I support you in selecting, implementing, and using your MarTech stack—including automation, AI, CRM, analytics, and website.
Interim-Management & Sparring
As interim CMO, I bring structure, leadership strengthe and marketing expertise into the team – flexible, reliable, at eye level
Agile implementation
Whether OKRs, Scrum, or cross-functional collaboration – I efficiently support your projects from concept to implementation.